Time magazine used a quote from me in their story, “Throwing Money Away in Record Numbers: All-Time High Lottery Ticket Sales” by Brad Tuttle on August 23, 2012 about how lottery product innovation has increased lottery sales.
The lottery has been innovating,” [University of St. Thomas business professor John] Spry said. “On the one hand you have $650 million jackpots. On the other hand, you can play a scratch game where you can win a $100,000. Different players like different profiles of risk. And the lottery has sort of over time learned what appeals to the different players.”
You can read the entire story here: Lottery Tickets Selling at Record Numbers in Dozens of States